传媒行业周观察（20260323-20260327）：OpenAI 关停 Sora,AI 漫剧及 AI 真人剧持续发酵

Investment Rating - The report maintains a "Recommendation" rating for the media industry [5] Core Insights - The media sector experienced a decline of 1.41% last week, aligning with the performance of the CSI 300 index, which also fell by 1.41% [11] - The A-share media market shows increased stock differentiation without a clear leading trend, with notable gainers including ST Mingcheng (21.39%), Qunshang Co. (17.24%), and Zhongnan Culture (13.27%) [12] - The report highlights the ongoing development of AI applications, with significant increases in model usage and application engagement, particularly during the Spring Festival promotions [25][26] Market Performance Review - The media sector index fell by 1.41%, ranking 21st among all sectors [11] - The Hang Seng Technology Index dropped by 1.91% [11] - The A-share media sector shows a total of 138 stocks with a total market capitalization of 1,773.82 billion [5] AI Models and Applications - The report notes a significant increase in AI model usage, with a projected 22.7 trillion tokens called from March 23 to March 29, marking an 11% week-on-week increase [18] - The top AI models by usage include MiMo-V2-Pro and MiniMax M2.7, with some models experiencing substantial growth in usage [22] - The report indicates that AI applications saw a notable increase in monthly active users (MAU), particularly during the Spring Festival, with leading applications like Doubao and Qianwen showing significant growth [26][33] Gaming Market - The report mentions the issuance of 130 domestic game licenses in March, reflecting a year-on-year increase of 0.8% [35] - Tencent's games continue to dominate the iOS sales charts in China, with new releases like "Lock Kingdom: World" achieving rapid success [36] - The gaming market remains robust, with several new titles expected to launch in early April, indicating a strong pipeline for growth [44]