社会服务行业：春假+清明=6天长假，创造需求有望助推出行

Investment Rating - The industry investment rating is "Positive" and is maintained [5] Core Insights - The combination of the spring break and Qingming Festival creates a 6-day holiday, which is expected to boost travel demand [2] - The implementation of spring breaks in various provinces is likely to enhance family travel and create new scenarios for "education + cultural tourism" integration [3] - The Shenyuan social service index has seen significant adjustments since mid-January, indicating potential for a small holiday market during Qingming and May Day [3] Summary by Sections Travel Demand - Overall travel booking enthusiasm has increased significantly, with a nearly 100% year-on-year rise in searches for flights, hotels, and tickets during the spring break and Qingming period [8] - The average ticket price for flights increased by over 30% compared to the previous week for the holiday period [8] - There is a notable increase in long-distance travel bookings, with a more than 50% year-on-year rise in searches for outbound flights [8] Regional Performance - Provinces that have implemented spring breaks, such as Jiangsu, Zhejiang, and Sichuan, show higher travel booking enthusiasm compared to others [8] - Nanjing, Suzhou, and Chengdu have reported significant increases in booking activity, with Nanjing seeing a 148% year-on-year increase [8] Policy Support - Continuous policy encouragement for the implementation of spring breaks is observed, with local governments promoting staggered leave for employees during school breaks [8] - The central and local authorities are actively supporting the realization of spring and autumn breaks to stimulate consumption [8]