传媒互联网行业周报：《异环》全球预约总量突破3000万，昆仑万维发布股票激励计划-20260331

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [2] Core Insights - The media industry has shown a decline of 1.41% from March 23 to March 29, 2026, mirroring the performance of the Shanghai and Shenzhen 300 index [4][15] - Key sectors within the media industry, including gaming, television broadcasting, film, advertising, digital media, and publishing, experienced declines ranging from 1.01% to 2.10% during the same period [4][15] Summary by Sections 1. Market Performance - The media industry (Shenwan) decreased by 1.41% from March 23 to March 29, 2026, while the Shanghai and Shenzhen 300 index also fell by 1.41% [4][15] - The performance of sub-sectors includes: - Gaming: -1.01% - Television Broadcasting: -1.89% - Film: -1.40% - Advertising: -1.79% - Digital Media: -2.10% - Publishing: -1.21% [4][15] 2. Key Industry Data 2.1 AI Application Data - OpenRouter platform token usage reached 22.7 trillion, with a week-on-week increase of 11.27% [5][20] - The top five models in terms of token usage were MiMo-V2-Pro, Step 3.5 Flash, MiniMax M2.7, DeepSeek V3.2, and Claude Sonnet 4.6, with domestic models occupying four of the top five spots [5][20] 2.2 Gaming Data - Tencent's "Rock Kingdom: World" public test ranked first in the free list and entered the top three in the sales list [6][24] - The top five mobile games on iOS as of March 28, 2026, were "Peace Elite," "Love and Deep Space," "Rock Kingdom: World," "Honor of Kings," and "Delta Action" [6][24] 2.3 Film Data - The total box office for domestic films was 284 million yuan during the week of March 23 to March 29, 2026 [7][30] - The top three films by box office were "Rescue Plan" (81.57 million yuan), "Beaver Transformation Plan" (49.79 million yuan), and "Racing Life 3" (39.81 million yuan) [7][30] 3. Industry Key Events and Announcements - Google launched the Gemini 3.1 Flash Live real-time voice model, enhancing its capabilities in real-time voice applications [34] - ByteDance's CapCut announced the launch of Seedance 2.0 for international markets [34] - Kuaishou reported a revenue of 142.776 billion yuan for 2025, a year-on-year increase of 12.5% [34][35] - Heartbeat Company reported a revenue of 5.764 billion yuan for 2025, with a year-on-year profit increase of 86% [34][35] 4. Investment Recommendations - The report highlights a positive outlook on themes such as AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [11][36] - Specific companies to watch include Giant Network, Perfect World, and Kuaishou among others [11][36]