Investment Rating - The report upgrades the investment rating of the company to "Buy" with a target price of 32.7 yuan [5]. Core Viewpoints - The company is a leader in the smart display industry in China, focusing on display technology for 29 years, with significant growth driven by smart TVs and interactive flat panels [2][15]. - The company has achieved the highest global shipment volume for smart interactive panels among manufacturing suppliers in the first half of 2023 and ranks fifth for smart TVs [2]. - The dual strategy of self-owned brands and OEM business opens up growth opportunities, with a projected shipment of 8 million TVs in 2023, a 15% year-on-year increase [2][15]. - The company benefits from flexible production capabilities, catering to diverse customer needs, especially in emerging markets [2]. - The establishment of a wholly-owned automotive electronics subsidiary aims to tap into new growth areas, including smart cockpit and automotive parts manufacturing [2][5]. Summary by Sections Company Overview - The company has been deeply involved in the smart display industry for 29 years, with a focus on customized and differentiated flat display products [15]. - The ownership structure is stable, with the controlling shareholder holding 47.40% of the shares, ensuring strong management continuity [19]. Industry Status - The overseas demand for smart TVs is recovering, with a forecasted slight increase in global TV shipments in 2024 [30][32]. - The market for large-size TVs and new technologies like Mini LED and OLED is becoming a significant growth point [35][37]. Business Performance - The company’s revenue is primarily from smart TVs, smart interactive displays, design processing, and component sales, with a notable increase in high-margin product revenue [25][26]. - The gross margin for smart interactive displays is the highest among the company's business segments, contributing to overall profitability [26]. Investment Highlights - The company is advancing its self-owned brand strategy, which has shown promising sales results [10]. - The flexible manufacturing strategy allows the company to form differentiated market strategies and customer resources [10]. - The automotive electronics business is positioned as a new growth point, with ongoing collaborations with high-end automotive brands [11].
深度研究：智能显示行业龙头，出口+自主品牌助力成长