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传媒行业月报:1月新游头部厂商持续发力,《恋与深空》创新探索3D乙游市场
Wanlian Securities·2024-02-19 16:00

Investment Rating - The industry investment rating is "Outperform the Market" [2][24]. Core Viewpoints - The report highlights that in January, 14 new key mobile games were launched and 1 new key mobile game entered public testing, with role-playing games remaining mainstream, led by major companies like Tencent [1][7]. - The game "Love in Deep Space" utilizes comprehensive 3D modeling technology to enhance immersion and realism, achieving a peak daily download of 113,268 times on January 21, and generating a total revenue of $16,566,318 by February 17 [1][17][18]. - The normalization of game license issuance has boosted market confidence, benefiting the overall sector's valuation recovery, with major companies like Tencent continuing to launch a significant number of new games [2][21]. Summary by Sections New Game Releases - In January, 14 new key mobile games were launched, including titles like "Floating Life: Linglong" and "Love in Deep Space," with 1 game entering public testing [1][7][8]. New Game Performance - "Love in Deep Space" stands out with an average revenue of $552,211 per day, leading among newly launched and tested games, and has an average download of 48,490 times [12][17][20]. Investment Recommendations - The report suggests focusing on companies with abundant license reserves, strong R&D capabilities, and high-quality products, as the normalization of license issuance is expected to drive industry recovery [2][21].