Investment Rating - The report maintains an investment rating of "Leading the Market" for the industry, indicating an expected investment return exceeding 10% compared to the CSI 300 index over the next six months [2]. Core Insights - The report highlights the premiere of China's first AI-generated animated series "Qianqiu Shisong" on February 26, 2024, marking a significant milestone in the industry as it utilizes AI models for content creation, thereby accelerating production timelines from one episode per month to three [1]. - The report emphasizes the continuous innovation in Mixed Reality (MR) gaming, with Meta's recent launch of the "Cryptic Cabinet" game showcasing enhanced interactive experiences [1]. - The investment suggestion points towards the gradual implementation of AI-generated video content as a catalyst for industry growth, alongside the ongoing upgrades in MR experiences, which are expected to foster ecosystem development [1]. Summary by Sections AI-Generated Content - The AI-generated animated series consists of 26 episodes, each approximately 7 minutes long, produced using a large media model developed in collaboration with several prestigious institutions [1]. - The series is the first of its kind to be broadcasted on a mainstream television channel in China, utilizing AI to create historically accurate artistic representations [1]. Mixed Reality Gaming - Meta's "Cryptic Cabinet" game allows for real-time adjustments based on players' actual room layouts, enhancing the immersive experience [1]. - The game supports both single and multiplayer modes, promoting social interaction and collaborative gameplay [1]. Investment Recommendations - The report suggests focusing on specific stocks such as Jiecheng Co., Visual China, Kunlun Wanwei, and others, which are positioned to benefit from the advancements in AI and MR technologies [1].
传媒:AI生成动画首播;MR游戏交互性持续提升
Huajin Securities·2024-02-25 16:00