传媒行业周观点：王者荣耀加入沙特电竞世界杯，AI动画《千秋诗颂》央视播出

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [1] Core Insights - The media industry (Shenwan) rose by 13.39% last week, ranking first in the market and outperforming the CSI 300 index by 9.68 percentage points [8][10] - "Honor of Kings" has officially partnered with the Saudi Esports World Cup, marking its entry into the Middle East and other regions [34] - The launch of the AI-generated animation "Qianqiu Shisong" represents a significant breakthrough in the application of AI technology in the media and film industry [35] Summary by Sections 1. Media Industry Weekly Review - The media industry saw a significant increase, with all sub-sectors rising last week, particularly the publishing sector, which increased by 17.13% [15] - The industry valuation (PE TTM) is currently at 23.78X, below the 6-year average of 26.52X, indicating a 10.32% decline [16] - Over 97% of the stocks in the media sector rose last week, with 129 out of 132 stocks increasing in value [20] 2. Media Industry Weekly Performance Review 2.1 Gaming - "Honor of Kings" topped the global mobile game revenue charts, generating $233 million in January 2024 [26] - The first esports and sports event will take place in Kazan, Russia, combining traditional sports with esports [34] 2.2 Film and Television - The box office for the week reached 1.945 billion yuan, a year-on-year increase of 372.22% [29] - The top three films by box office share were "The 20th Article," "Fast and Furious 2," and "Hot and Spicy" [31] 3. Industry News and Company Announcements - The partnership between "Honor of Kings" and the Saudi Esports World Cup is a strategic move to expand into the Middle East [34] - The launch of "Qianqiu Shisong" showcases the potential of AI in content creation, marking a significant advancement in the media sector [35] - The VR/AR industry saw a decline in investment and financing activities in 2023, with a total of 229 events, down 31.64% year-on-year [35] 4. Investment Recommendations - The report suggests focusing on leading companies in gaming with strong R&D capabilities and a rich game reserve [45] - In the film sector, it is recommended to pay attention to leading cinema chains and quality content producers [47] - For AIGC applications, companies that have successfully implemented AIGC technology should be monitored [47] - The report also highlights the potential in the VR/AR market, suggesting to focus on companies involved in virtual reality content [48]