互联网传媒行业周报:OpenAI发布文生成视频大模型,Sora引领AI视频创新
Shanghai Securities·2024-02-26 16:00

Investment Rating - The industry investment rating is "Increase" (maintained) [7] Core Viewpoints - On February 16, OpenAI released the text-to-video model Sora, which is expected to create a universal simulator capable of simulating the physical world [6] - Sora has six main capabilities: text-to-video generation, complex scene and character generation, language understanding, multi-shot generation, generating video from static images, and simulating the physical world [6] - The maturity of AI-generated text, images, and audio is evident, with tools like Stable Diffusion and Midjourney widely used in gaming and advertising [6] - Sora is anticipated to replace simple creative video works more cost-effectively and efficiently, accelerating the application of video generation tools [6] - The report suggests that as AI-generated video develops, it will help animation film companies, IP companies, and gaming companies reduce costs and increase efficiency [6] Summary by Sections AI and Content Creation - The report emphasizes the importance of focusing on AI applications in text and virtual characters, followed by AI in images [7] - It highlights the need to select targets based on the range of mature large model outputs and the possession of quality data or content [7] Investment Recommendations - The report recommends focusing on companies with strong fundamentals in the gaming and publishing sectors [7] - Specific recommendations include: - AI: Focus on "Huinake Technology" and "Kunlun Wanwei"; recommend "Chuangye Heima" [7] - MR: Recommend "Fengyuzhu"; focus on "Baotong Technology" and "Fantao Shuchuang" [7] - New gaming models: Recommend "Shengtian Network," "Perfect World," and "37 Interactive Entertainment"; focus on "Mingchen Health" [7] Film and Television New Models - The report suggests paying attention to companies like "Zhongwen Online," "Shanghai Film," "Guangxian Media," and "Huace Film" in the film and television sector [8]