消费电子设备：Air Glass 3原型机展示，AR赛道百花齐放

Investment Rating - The report maintains a "Market Perform" rating for the industry, indicating expected performance in line with the market [1]. Core Insights - The report highlights the launch of OPPO's Air Glass 3 at MWC 2024, showcasing advancements in augmented reality (AR) technology, including features like real-time information display and AI integration through AndesGPT [1]. - The global AR headset sales reached 518,000 units in 2023, marking a 21% increase from 2022, with consumer-grade AR being the primary growth driver [2]. - The report suggests that Apple's entry into the XR market with Vision Pro is expected to enhance industry growth and penetration rates [2]. Summary by Sections Industry Performance - The report notes that the AR headset sales in Q4 2023 were 188,000 units, a 20% year-on-year increase and a 71% quarter-on-quarter increase [1]. - The domestic market for AR headsets saw sales of 64,000 units in Q4 2023, reflecting a 52% year-on-year growth [1]. Key Players and Products - Major brands contributing to AR growth include Thunderbird, Rokid, Xreal, and Viture, particularly in the viewing AR glasses segment [2]. - The report identifies various companies involved in the XR supply chain, such as Zhaowei Electromechanical and BOE Technology Group, which are positioned to benefit from the industry's expansion [2]. Future Outlook - The report anticipates that software updates for Air Glass 3 will introduce new functionalities, enhancing user experience and expanding market applications [1]. - The overall sentiment is positive regarding the AR market's trajectory, driven by technological advancements and increased consumer acceptance [2].