美容护理行业周报：38大促收官，关注优质国货品牌

Investment Rating - The report maintains an "Overweight" rating for the beauty care industry [7] Core Insights - The 38th Women's Day promotion has concluded, highlighting the performance of domestic brands [7][15] - The demand for sunscreen products continues to grow, with stable prices and new capacity being released [8][16] - The launch of Winona 2.0 marks a new era in sensitive skin care, focusing on comprehensive solutions [9][18] Summary by Sections 1. Main Insights - The 38th Women's Day promotion included two phases: Pre-sale from February 28 to March 3, and Renewal Week from March 4 to March 8. Promotions included direct discounts and cross-store reductions [7][15] - Li Jiaqi's beauty festival achieved a GMV exceeding 9 billion yuan, with domestic brands accounting for approximately 3.2 billion yuan, or 35.3% of the total [7][15] 2. Market Review - The beauty care industry index decreased by 2.24%, underperforming the CSI 300 index by 2.44 percentage points, ranking 26th among 31 sectors [20] - The individual stock performance showed significant fluctuations, with Kosi Co., Ltd. and others leading in gains, while brands like Proya and Huaxi Bio faced declines [24] 3. Industry News and Announcements - Kosi Co., Ltd. reported stable prices for sunscreen products and ongoing demand growth, with new production capacity expected to contribute positively in 2024 [8][16] - Winona's 2.0 strategy aims to enhance sensitive skin care solutions, introducing upgraded products with improved efficacy [9][18] - The company plans to expand internationally, starting with Southeast Asia in 2024 [9][19]