Investment Rating - The report maintains a "Buy" rating for Geely Automobile (00175 HK) [1] Core Views - Geely's product matrix is diversifying with positive performance from its new energy sub-brands [1] - Despite seasonal factors and cold weather impacting February sales, Geely's overall performance is better than last year [2] - Geely is strategically deploying resources towards new energy vehicles and implementing a multi-brand strategy to expand profit growth points [4] Financial Performance - Revenue is projected to grow from RMB 101 6 billion in 2021 to RMB 439 1 billion in 2025 with a CAGR of 48 17% [1] - Net profit attributable to shareholders is expected to increase from RMB 4 8 billion in 2021 to RMB 10 4 billion in 2025 [1] - ROE is forecasted to rise from 7 07% in 2022 to 11 58% in 2025 [1] Sales Performance - Total sales in February 2024 reached 111 398 units a 3% YoY increase [1] - January-February 2024 total sales were 324 885 units a 55% YoY growth [1] - New energy vehicle sales accounted for over 30% of total sales in February 2024 [2] Brand Performance - Geely brand sold 90 679 units in February 2024 with the Galaxy series selling 9 120 units and the Geometry series selling 10 514 units [2] - Lynk & Co brand sales increased by over 9% YoY in February 2024 with new energy vehicles accounting for 47% of sales [2] - Zeekr brand delivered 20 047 units in January-February 2024 a 134% YoY increase [2] International Expansion - Overseas sales in February 2024 reached 24 373 units a 39% YoY increase [2] - Geely launched the Okavango SUV in the UAE and expanded the Starray model to Panama Qatar and Kazakhstan [2] - Zeekr entered the Middle East market and plans to expand to Kuwait Lebanon Morocco and Oman [2] New Energy Strategy - Geely is focusing on new energy vehicles with sales of 33 508 units in February 2024 accounting for 30% of total sales [2] - The company launched several new electric models in February 2024 including the Zeekr 007 and the updated Zeekr 001 [4] Market Competition - Geely introduced a RMB 2 billion car purchase discount program in response to market competition [4] - The program covers almost all models including the Xingyue L Xingrui Boyue and Emgrand series [4]
产品矩阵多元化发展,新能源子品牌表现较积极
GEELY AUTO(00175) 长城证券·2024-03-17 16:00