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腾讯音乐23Q4点评:付费率持续提升,AI有望驱动供给提升
01698TME(01698) 东方证券·2024-03-31 16:00

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 43.74 (CNY 39.67) for 2024 [2][4]. Core Insights - In Q4 2023, the company's revenue was CNY 6.89 billion, representing a year-over-year decline of 7.2% but a quarter-over-quarter increase of 4.9%. For Q1 2024, revenue is expected to reach CNY 6.5 billion, reflecting a year-over-year decline of 7.3% and a quarter-over-quarter decrease of 5.8% [1]. - The gross margin for Q4 2023 was 38.3%, an increase of 5.4 percentage points year-over-year and 2.7 percentage points quarter-over-quarter, driven by strong growth in music subscription and advertising services [1]. - The adjusted net profit for Q4 2023 was CNY 1.58 billion, showing a year-over-year increase of 9.5% and a quarter-over-quarter increase of 11.9% [1]. Revenue Breakdown - Online music services generated CNY 5.02 billion in Q4 2023, a year-over-year increase of 41.1% and a quarter-over-quarter increase of 10.3%. The revenue for Q1 2024 is projected to be CNY 4.79 billion, with an expected annual growth of 25% for 2024 [1]. - Social entertainment services generated CNY 1.87 billion in Q4 2023, a significant year-over-year decline of 51.7% and a quarter-over-quarter decline of 7.2%. The revenue for Q1 2024 is expected to be CNY 1.71 billion, with an anticipated annual decline of 34% for 2024 [1]. Financial Forecasts - The company’s net profit is projected to be CNY 4.9 billion in 2023, CNY 5.7 billion in 2024, and CNY 6.9 billion in 2025, reflecting adjustments in tax rate assumptions [2]. - The report anticipates continued improvement in profit margins due to the increasing share of paid music subscriptions and ARPU growth [2]. Key Financial Metrics - The company’s revenue for 2023 is estimated at CNY 27.75 billion, with a projected growth of 3.0% in 2024 and 6.0% in 2025 [3]. - The gross margin is expected to improve from 35.3% in 2023 to 40.4% in 2024 and 43.1% in 2025 [3]. - The net profit margin is projected to increase from 17.7% in 2023 to 19.9% in 2024 and 22.7% in 2025 [3].