【中泰传媒】春季出游热度较高，关注研学布局公司投资机会

Investment Rating - The report maintains an "Invest" rating for the industry, indicating a recommendation to increase holdings [2]. Core Insights - The report highlights a significant increase in the sales of educational travel products, with a 3.2 times month-on-month growth as of March 18, driven by rising interest in family-oriented educational trips [4]. - The report emphasizes the growing demand for experiential learning through educational travel, aligning with current trends in quality education and consumer preferences [4]. - Companies with strong educational content, operational capabilities, and leading positions in the educational travel sector are expected to benefit from the upcoming holiday seasons, such as Qingming and May Day [4]. Summary by Sections Industry Overview - The industry consists of 143 listed companies with a total market capitalization of 1,470,360 million yuan and a circulating market capitalization of 798,700 million yuan [3]. Market Trends - The report notes a recovery in both online and offline channels for educational travel, with a focus on companies that are well-positioned in this space [4]. - The report provides data on the growth of educational travel participation and market size projections, indicating a robust growth trajectory for the sector [5][6]. Investment Recommendations - The report suggests focusing on state-owned enterprises with strong educational resources and comprehensive distribution channels, such as Shandong Publishing, Zhongyuan Media, and others [4].