Investment Rating - The investment rating for the company is "Buy" [5]. Core Views - The company achieved a record high revenue in Q4 2023, with a total revenue of 134.47 billion yuan for the year, representing a year-on-year growth of 15.05%. However, the net profit attributable to shareholders decreased by 15.37% to 12.83 billion yuan [2]. - In Q4 2023, the company reported a revenue of 48.85 billion yuan, a significant year-on-year increase of 95.04% and a quarter-on-quarter increase of 36.08%. The net profit for this quarter was 4.18 billion yuan, up 13.20% year-on-year and 30.37% quarter-on-quarter [2]. - The company is focusing on its own brand strategy, with innovative display products showing remarkable growth. The company invested approximately 2.17 billion yuan in R&D for innovative display products in 2023 [2]. - The company continues to expand its overseas customer base, with smart TV shipments reaching 7.314 million units in 2023, a growth of 37.31% year-on-year [2]. Summary by Sections Financial Performance - The company reported a total revenue of 134.47 billion yuan in 2023, with a year-on-year growth of 15.05%. The net profit attributable to shareholders was 12.83 billion yuan, down 15.37% from the previous year [2]. - In Q4 2023, the revenue reached 48.85 billion yuan, marking a 95.04% increase year-on-year and a 36.08% increase quarter-on-quarter. The net profit for this quarter was 4.18 billion yuan, reflecting a year-on-year growth of 13.20% [2]. Product Performance - The smart TV segment generated 72.90 billion yuan in revenue, up 32.00% year-on-year, although the gross margin decreased to 15.41% [2]. - Innovative display products achieved sales of 9.62 billion yuan, a remarkable growth of 128.92% year-on-year, with a gross margin of 14.42% [2]. - The interactive display products segment saw a revenue decline of 9.00% year-on-year, totaling 38.41 billion yuan, but maintained a higher gross margin of 25.92% [2]. Strategic Initiatives - The company is actively supporting its own brand strategy, with three major brands: KTC, Haoli, and FPD, targeting the esports display, smart conference, and smart home sectors [2]. - The company has implemented a stock option incentive plan with ambitious revenue targets for 2024-2026, aiming for revenues of 151 billion yuan, 174 billion yuan, and 188 billion yuan respectively [2][7].
2023年报点评：四季度营收创新高，自有品牌+电视出海助成长