传媒行业周报：传媒个股表现分化中 观影与观赛催生新动能

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [5] Core Insights - The media industry is experiencing a divergence in stock performance, with new momentum driven by viewing and sporting events. The release of the "New National Nine Policies" is expected to guide long-term governance and value creation for companies [4][13] - The first quarter reports of 2024 are anticipated to provide insights into annual performance, with a focus on the film and sports sectors in May [4][14] - The integration of AI and MR technologies in sports events is expected to enhance the experience economy, with specific companies highlighted for their potential growth [4][13] Summary by Sections Industry Overview and Dynamics - The media industry has shown mixed performance, with the virtual reality index declining less than the internet marketing index. The top three gainers in the week were Zhongshi Media, Zhongwen Media, and Shidai Publishing, while the biggest losers were *ST Meisheng, Duku Culture, and *ST Mingcheng [12] - The impact of tax policy changes on the publishing sector is noted, with companies needing to account for corporate income tax starting in 2024, which may affect profit margins [12] Film Market - The film sector is preparing for the May Day holiday with several films scheduled for release, including "Peacekeeping and Riot Control Team," which is expected to be a box office hit. Other notable films include "Little Qian" and "The Siege of Kowloon City" [14][23] - The box office for the week of April 15-20, 2024, was reported at 154 million yuan, with the top films generating significant revenue [23] Television Market - The television ratings for the week highlighted "Stars Shine" on Hunan TV and "Surgery Live" on Jiangsu TV as leading shows, while online dramas also saw high engagement [26] Game Market - The gaming sector is witnessing significant developments, with a focus on overseas expansion strategies and the performance of popular mobile games. The report notes that China's self-developed games generated substantial overseas revenue in 2023 [20] Recommended Stocks and Logic - Key stocks recommended include Lisheng Sports, Wanda Film, Hengdian Film, Bona Film, and others, with specific reasons tied to upcoming events and market potential [5][4]