Investment Rating - The report assigns a "Buy" rating for the company [18] Core Views - The company achieved a revenue of 7.648 billion yuan in 2023, representing a year-on-year increase of 1.79%, while the net profit attributable to shareholders was 425 million yuan, a decrease of 28.43% compared to the previous year [18] - The company is focusing on enhancing its product competitiveness through accelerated new product development and adjusting sales policies to capture market share [18] - The company plans to expand its overseas market presence and promote coordinated development of domestic and export sales in 2024 [18] Financial Performance Summary - Revenue: The company reported total revenue of 76.48 billion yuan in 2023, with a year-on-year growth of 1.79% [18] - Net Profit: The net profit attributable to shareholders was 425 million yuan in 2023, down 28.43% year-on-year [2][18] - Gross Margin: The gross margin for 2023 was 28.34%, a decrease of 4.5 percentage points compared to the previous year [18] - Earnings Per Share (EPS): The diluted EPS for 2023 was 0.44 yuan, with projections of 0.50 yuan, 0.58 yuan, and 0.67 yuan for 2024, 2025, and 2026 respectively [3][18] - Return on Equity (ROE): The ROE for 2023 was 8.5%, with expectations of 8.9%, 9.3%, and 9.7% for the following years [3][18] Product and Market Insights - The company’s smart toilet sales reached 1.56 billion yuan in 2023, growing by 12.5% year-on-year, accounting for 20.4% of total revenue [18] - The company has increased its terminal network to 17,567 points by the end of 2023, with a focus on expanding into lower-tier markets [18] - Direct sales, including e-commerce, generated 1.04 billion yuan in revenue, reflecting a year-on-year increase of 20.03% [18]
销售政策调整影响短期业绩，下沉&出海加速布局