Investment Rating - The report gives an "Accumulate" rating for the company with a target price of 27.74 CNY per share based on a 23x PE for 2024 [12][16][33]. Core Viewpoints - The company is a leading cross-border e-commerce player focused on home furnishing products, primarily targeting the European and North American markets. It has shown significant revenue growth from 1.595 billion CNY in 2018 to 5.455 billion CNY in 2022, with a CAGR of 36% [41][45]. - The company plans to expand its product categories and market presence, particularly in the U.S. and Latin America, where it currently holds a low market share [2][64]. Summary by Sections Company Overview - The company specializes in home furnishing products and operates mainly through online B2C platforms, with 80.53% of its revenue coming from this channel in 2022. Amazon accounted for 67.61% of its revenue [41][60]. - The company has a stable and experienced core management team, with the founder holding nearly 50% of the shares [32][63]. Financial Performance - Revenue projections for 2024-2026 are 76.74 billion CNY, 93.70 billion CNY, and 112.58 billion CNY, with year-on-year growth rates of 26.34%, 22.10%, and 20.14% respectively. Net profit is expected to be 4.84 billion CNY, 6.17 billion CNY, and 7.63 billion CNY for the same period [12][16][42]. - The company’s EPS is projected to be 1.21 CNY, 1.54 CNY, and 1.90 CNY for 2024-2026, with a 3-year CAGR of 22.72% [12][16]. Market Dynamics - The demand for imported furniture in the U.S. is significant, with 39% of furniture sourced from imports. The company aims to leverage this demand to mitigate domestic overcapacity issues in China's furniture manufacturing sector [45][51]. - The cross-border e-commerce model is seen as a more efficient alternative to traditional foreign trade, shortening transaction chains and enhancing market access [45][51]. Growth Strategy - The company plans to enhance its market share in the U.S. and expand into Latin America and Australia, with a focus on increasing its product offerings and distribution channels [2][64]. - The report highlights the potential for growth in the pet product segment, with expected revenue growth rates of 42%, 35%, and 34% for 2024-2026 [6][34].
线上家居品牌出海标杆