Investment Rating - The report maintains a "Buy" rating for Yum China (YUMC.US/9987.HK) with a target price of USD 49.9 and HKD 389.3, indicating a potential upside of 24.7% and 32.2% respectively [1][2][12] Core Views - Yum China is expected to continue its expansion in lower-tier cities, driving revenue growth despite short-term pressure on same-store sales and profit margins due to increased promotional activities [1] - The company aims to reach 20,000 stores by 2026, which is ahead of previous expectations, and plans to return over USD 30 billion to investors through buybacks and dividends from 2024 to 2026 [1][2] - The report anticipates a cautious outlook for Q2 2024 due to high comparative base effects from Q2 2023, but expects a recovery in same-store sales and system-wide revenue in the second half of 2024 [1][2] Financial Performance Summary - For 1Q24, system sales for KFC and Pizza Hut grew by 7% and 4% year-on-year, while same-store sales declined by 2% and 5% respectively, aligning with market expectations [1][7] - The company reported a revenue of USD 2,958 million for 1Q24, with a gross profit margin of 22.2%, down from 24.3% in 1Q23 [7][8] - The forecast for 2024 includes a revenue growth of high single digits year-on-year, with a slight contraction in operating profit margin by 50 basis points [1][2] Financial Projections - Revenue projections for Yum China are as follows: - 2024E: USD 11,692 million (up 6.5% YoY) - 2025E: USD 12,631 million (up 8.0% YoY) - 2026E: USD 13,605 million (up 7.7% YoY) [2][4] - Net profit projections are: - 2024E: USD 842 million (up 1.8% YoY) - 2025E: USD 932 million (up 10.7% YoY) - 2026E: USD 1,063 million (up 14.1% YoY) [2][4] Valuation Metrics - The report provides the following valuation metrics: - PE ratio for 2024E: 19.0 - EV/EBITDA for 2024E: 7.9 - ROE for 2024E: 13.8% [2][4]
短期同店销售与利润率承压，长期门店扩张驱动收入持续增长