Hotata(603848) Southwest Securities·2024-05-05 13:14Investment Rating - The report maintains a "Hold" rating for the company [2][4]. Core Views - The company has shown robust revenue growth, with a 2023 revenue of 1.688 billion yuan, representing a year-on-year increase of 22.2%. The net profit attributable to the parent company reached 327.26 million yuan, up 49.7% year-on-year [4][5]. - The company is focusing on both online and offline channels, with significant growth in the smart home product category, which saw a revenue increase of 26.4% in 2023 [6][7]. - The overall gross margin improved to 51.4% in 2023, benefiting from product structure optimization and cost reduction measures [5][6]. Financial Summary - Revenue and Profit Forecasts: - 2023A: Revenue of 1,688.33 million yuan, net profit of 327.26 million yuan - 2024E: Revenue of 2,032.17 million yuan, net profit of 399.78 million yuan - 2025E: Revenue of 2,406.07 million yuan, net profit of 479.47 million yuan - 2026E: Revenue of 2,793.84 million yuan, net profit of 567.63 million yuan [3][4][19]. - Earnings Per Share (EPS): - 2023: 0.81 yuan - 2024: 0.99 yuan - 2025: 1.19 yuan - 2026: 1.40 yuan [3][4]. - Return on Equity (ROE): - 2023: 12.13% - 2024: 13.88% - 2025: 14.90% - 2026: 15.71% [3][4]. Product and Channel Development - The smart home segment is expected to continue its growth trajectory, with a projected revenue of 1.7708 billion yuan in 2024, reflecting a year-on-year growth of 23.6% [19]. - The company is enhancing its channel management efficiency, with offline and online revenues of 6.7 billion yuan and 10.1 billion yuan in 2023, respectively [7][19]. Cost and Margin Analysis - The gross margin for smart home products was 53.1% in 2023, an increase of 4.8 percentage points year-on-year [5][19]. - The total expense ratio for the company was 28.2% in 2023, with a net profit margin of 19.4%, up 3.6 percentage points year-on-year [5][19].