传媒行业周报：DeepSeek发布第二代MoE模型，降本增效推动AI应用端发展

Investment Rating - The report maintains a "Recommended" investment rating for the media industry [1]. Core Insights - DeepSeek, a subsidiary of Huanfang Quantitative, has released its second-generation MoE model, DeepSeek-V2, which is comparable to GPT-4 in capability and priced at only 1% of GPT-4-Turbo [1][13]. - The introduction of DeepSeek-V2 is expected to initiate a price war among large models, significantly lowering costs and enhancing efficiency in AI applications across various sectors, particularly in media [1][18]. - The report highlights the anticipated growth in the media industry driven by the continuous development of generative AI, which is expected to lead to cost reductions and efficiency improvements in content creation and distribution [1][18]. Summary by Sections 1. Weekly Market Performance - From May 6 to May 10, 2024, the Shenwan Media Index fell by 1.98%. The top five gainers included Zhidema, Shandong Publishing, and Simay Media, while the top five losers included Zitian Technology and Yinsai Group [5]. 2. Industry News - The total box office for the May Day holiday in 2024 reached 1.527 billion yuan, ranking among the top three in film history, with 37.77 million viewers [8]. - Tencent Video's "Qing Yu Nian 2" has officially announced its release date, with over 15 million reservations, marking it as the first series to surpass 10 million reservations [19]. 3. Key Company Announcements - Baotong Technology plans to raise up to 303.1324 million yuan for a digital conveyor belt project in Thailand [12]. - Huanyu Century announced that its film "Peacekeeping Anti-Riot Team" has grossed over 405 million yuan within five days of release [12]. 4. Weekly Insights - The report emphasizes the competitive edge of DeepSeek-V2 in natural language processing, which can lower content creation costs while enhancing user engagement through personalized recommendations [18]. - The report also notes that the efficient performance of DeepSeek-V2 will help media companies accelerate content innovation and production speed, thereby improving market competitiveness [18]. 5. Focus Companies and Earnings Forecast - The report lists key companies to watch, including Mango Super Media, Phoenix Media, and Kunlun Wanwei, with projected earnings per share (EPS) and price-to-earnings (PE) ratios for the coming years [20].