Investment Rating - The report assigns a positive investment rating to Booking Holdings, indicating a strong outlook for the company's performance in the coming months [23]. Core Insights - Booking Holdings reported better-than-expected Q1 results, with total revenue of $4.4 billion, a 17% year-over-year increase, exceeding market expectations by 4% [21]. - The adjusted EBITDA for Q1 was $900 million, reflecting a 53% year-over-year increase, surpassing market expectations by 22% [21]. - The company is focusing on building a one-stop booking service platform, transitioning from an agency to a wholesale model, and enhancing its membership ecosystem, which is expected to improve profit margins [2][4]. Summary by Sections Q1 Performance - Q1 room nights reached 300 million, a 9% year-over-year increase, exceeding the company's guidance [3]. - Total transaction value for Q1 was $43.5 billion, a 10% year-over-year increase, with wholesale model transaction value at $25.8 billion, up 29% year-over-year [21][11]. Strategic Focus - The company is prioritizing the Connected Trip initiative, with a 50% year-over-year increase in order volume for this segment [22]. - Direct sales channel accounted for approximately 55% of room nights in Q1, indicating a shift towards more direct bookings [22]. Financial Metrics - The overall conversion rate for the platform was 10.1%, compared to 9.6% in Q1 2023 [21]. - The company repurchased approximately $1.9 billion worth of shares in Q1, with a remaining buyback authorization of about $11.8 billion [4].
Booking Holdings:1季度业绩超预期;生态建设或带动利润率潜力释放