传媒行业快报：头部模型官宣降价，应用端或加速落地

Investment Rating - The report maintains an investment rating of "Leading the Market" for the industry, indicating an expected investment return exceeding the CSI 300 Index by more than 10% over the next six months [1]. Core Viewpoints - Major model providers have announced significant price reductions, which are expected to expand the market and lower usage costs for both B-end and C-end users, accelerating the explosion of AI applications [1]. - The price of the API input for Alibaba Cloud's Qwen-Long model has dropped to 0.0005 yuan per 1,000 tokens, a decrease of 97%, making it approximately 1/400 of the GPT-4 price [1]. - The report highlights that the reduction in costs for large models is likely to drive down content production costs and empower various sectors, including B-end smart industries and C-end creative fields [1]. Summary by Sections Investment Highlights - On May 21, Alibaba Cloud announced a price cut for its Qwen-Long model, while Baidu declared its main models free of charge, indicating a trend towards lower costs in the industry [1]. - The report notes that the input price for Qwen-Long's API has decreased significantly, which is expected to lead to a massive increase in API call volumes in the future [1]. Market Dynamics - The report emphasizes that the recent price cuts by leading model companies are likely to stimulate application growth and reduce costs in content production, benefiting both B-end and C-end users [1]. - The report suggests that the ability to adapt, perform, and price effectively will determine which algorithm teams will dominate the edge AI field in the coming years [1]. Investment Recommendations - The report recommends focusing on companies such as Tencent Holdings, Meitu, and others, as the rapid iteration of edge AI and price reductions from major model providers are expected to accelerate the formation of economies of scale in AI applications [1].