中国女性敏感肌深度分析与适敏彩妆研究报告

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - The report highlights that 52.2% of adult women self-identify as having sensitive skin, with mild sensitivity being the most common, characterized by symptoms such as dryness, redness, and tightness [9][22][97] - The main triggers for sensitive skin symptoms include irregular sleep patterns (58.4%) and environmental/temperature changes (54.7%) [9][33] - There is a growing demand for sensitive skin-friendly makeup products, with a focus on natural ingredients and skin-soothing properties [11][102] User Perspective: Insights on Sensitive Skin Makeup Demand - Sensitive skin individuals have a higher frequency of makeup usage compared to those with healthy skin, with nearly 40% not believing that makeup harms their skin [10][57] - During sensitive skin flare-ups, 87.6% of individuals still choose to wear makeup if symptoms are not severe, although 68.3% modify their makeup routine [60][98] - The desired attributes for sensitive skin makeup include adherence, longevity, and coverage, with an emphasis on non-irritating ingredients [63][98] Development Perspective: Trends in Sensitive Skin Makeup - The sensitive skin care market is experiencing significant growth, leading to an increase in the variety of sensitive skin makeup products available [11][102] - The report notes a trend towards lightweight, breathable formulations that prioritize natural ingredients and skin health [11][110] - The market is seeing a diversification of product offerings tailored to different skin types and age groups, reflecting the evolving consumer needs [11][109] Professional Perspective: Expert Insights and Makeup Guidance - Experts suggest that sensitive skin is often a result of compromised skin barrier function, and recommend gentle cleansing, moisturizing, and sun protection as key practices [12] - The report emphasizes the importance of using makeup products that are tested and verified by third-party organizations to build consumer trust [77]