纺织服饰行业周报：亚玛芬体育24Q1业绩稳健增长，关注头部品牌618销售表现

Investment Rating - The industry investment rating is "Accumulate (Maintain)" [3] Core Views - The report highlights the robust performance of Amer Sports (亚玛芬体育) in Q1 2024, with a revenue of 1.183 billion yuan, representing a 13% year-on-year growth, driven primarily by the outdoor functional apparel segment, which saw a 44% increase [4][5][16] - The report emphasizes the strong sales performance of apparel brands during the 618 shopping festival, particularly on platforms like Tmall and Douyin, indicating a positive consumer response [3][6][14][15] Summary by Sections 1. Textile and Apparel - Tmall reported that 3,225 apparel brands achieved sales exceeding last year's total within the first four hours of the 618 event, with notable growth in men's and women's clothing [3][14] - Douyin's 618 pre-sale highlighted a polarization in apparel demand, with significant sales in sun protection and down jackets, showcasing the popularity of lightweight outdoor products [3][15] 2. Light Industry Manufacturing - Tmall's 618 event saw 23 home decoration, furniture, and appliance brands each surpassing 100 million yuan in sales within four hours, indicating strong demand in the home goods sector [6][18] - The report notes that companies like Midea and Haier led the sales in major appliance categories, while new brands like Atour Star performed well in the home goods segment [6][18][19] 3. Cross-Border E-commerce - Huakai Yibai is enhancing its global layout by acquiring 100% of Tongtuo Technology for 700 million yuan, which is expected to strengthen its competitive position [7][20] - Temu has received certification under Brazil's tax incentive program, allowing for the exemption of import fees on goods under $50, facilitating its entry into the Brazilian market [8][20]