MLS(SZ:002745) Great Wall Securities·2024-05-27 05:02Investment Rating - The report upgrades the investment rating to "Buy" based on the company's continuous expansion in brand lighting and LED smart manufacturing, as well as its active development in energy storage and plant lighting businesses [4][20]. Core Viewpoints - In 2023, the company achieved a revenue of 17.536 billion yuan, a year-on-year increase of 6.17%, and a net profit attributable to shareholders of 430 million yuan, a year-on-year increase of 121.71% [2][4]. - The domestic lighting industry is experiencing significant cost reduction and efficiency improvement, with a strong growth in overseas markets, particularly in the LED display sector in Asia, Africa, and Latin America [3][10]. - The global LED lighting market is expected to grow by 4% to reach 60.9 billion USD in 2024, providing a long-term growth opportunity for the company [4][10]. Financial Performance Summary - In 2023, the company reported a gross margin of 29.12%, an increase of 2.12 percentage points year-on-year, and a net profit margin of 2.57%, an increase of 1.37 percentage points year-on-year [26]. - For Q1 2024, the company achieved a revenue of 399.9 million yuan, a year-on-year decrease of 1.97%, but a net profit of 181 million yuan, a year-on-year increase of 28.88% [2][4]. - The forecasted net profit for 2024-2026 is 706 million yuan, 933 million yuan, and 1.133 billion yuan, respectively, with corresponding EPS of 0.48 yuan, 0.63 yuan, and 0.76 yuan [4][9]. Market Dynamics - The company is leveraging its brand advantages to expand both domestically and internationally, with significant revenue contributions from its overseas brand "LEDVANCE" [10][29]. - The company has established a strong presence in over 50 countries and regions, supporting its global sales network and enhancing its competitive edge in the international market [29].