BOSS ZHIPIN(BZ) 广发证券·2024-05-28 07:02Investment Rating - The report maintains a "Buy" rating for BOSS Zhipin (BZ) with a target price of $26.86 per ADS, based on a 35X PE multiple for 2024 [4][20] Core Views - BOSS Zhipin achieved record-high revenue in Q1 2024, with total revenue reaching RMB 1.704 billion, up 33.4% YoY and 7.8% QoQ [1] - The company's recruitment service revenue (enterprise-facing) grew 33.7% YoY to RMB 1.68 billion, while other services (consumer-facing) increased 12.4% YoY to RMB 19.67 million [1] - Calculated cash billings reached RMB 2.051 billion in Q1 2024, up 24.3% YoY [1] - The company expects Q2 2024 revenue to be between RMB 1.91-1.96 billion, representing 28.4%-31.7% YoY growth [1] Business Performance User Growth - Average MAU reached 46.62 million in Q1 2024, up 17.4% YoY [2] - Over 17 million new users were added by April 2024, indicating continued user growth [2] - Paid enterprise customers reached 5.7 million in the past 12 months, up 42.5% YoY [2] Blue-Collar Market Expansion - Blue-collar revenue accounted for over 35% of total revenue in Q1 2024 [2] - The acquisition of "My Work Network" is expected to strengthen the company's competitiveness in the blue-collar recruitment market [2] - The "Conch Plan" had over 260,000 online positions, covering more than 27 million job seekers [14] Enterprise Demand - Large enterprises (500+ employees) saw a 10%+ MoM increase in daily new job postings in April 2024 [2] - Manufacturing and logistics industries experienced over 40% YoY growth in daily new job postings from post-Spring Festival to mid-May 2024 [14] Financial Performance Profitability - Net income attributable to shareholders reached RMB 245 million in Q1 2024, up 650% YoY [1] - Non-GAAP adjusted net income was RMB 530 million, up 117% YoY [1] - Gross margin improved to 82.7%, up 2.0 percentage points YoY [16] Cost Structure - Sales expenses decreased 7.9% YoY to RMB 579 million, with sales expense ratio dropping 15.2 percentage points YoY to 34.0% [16] - R&D expenses increased 40.4% YoY to RMB 468 million, driven by increased AI investment [16] - Management expenses rose 64.3% YoY to RMB 270 million [16] Future Outlook - Revenue is expected to grow 31.5% YoY to RMB 7.83 billion in 2024 and 25.1% YoY to RMB 9.79 billion in 2025 [20] - Non-GAAP adjusted net income is projected to reach RMB 2.46 billion in 2024 and RMB 2.88 billion in 2025 [20] - Online recruitment services are expected to generate RMB 7.75 billion in 2024, up 31.6% YoY [20] - Other services are forecast to grow 21.9% YoY to RMB 76.7 million in 2024 [20] Competitive Advantages - The company's "direct chat + AI matching" model continues to strengthen its network effects [20] - Blue-collar and lower-tier city markets are becoming key growth drivers [14] - The platform's dual-network effect is expected to attract more C-end users [19]