传媒行业快报：政策出新有望激励文旅产业发展

Investment Rating - The report maintains an investment rating of "Leading the Market - A" for the cultural and tourism industry, indicating an expected investment return exceeding 10% over the next six months compared to the CSI 300 index [1]. Core Viewpoints - Recent policy initiatives from the National Development and Reform Commission and other departments aim to stimulate the development of the cultural and tourism industry through eight key tasks, including upgrading sightseeing facilities and enhancing smart tourism [1]. - The cultural and tourism market is expected to continue its recovery, surpassing pre-pandemic levels, supported by stable economic growth in China, with a GDP of 12.6 trillion yuan in 2023, reflecting a 5.2% increase year-on-year [1]. - User engagement in travel-related apps has shown significant growth, with flight services, travel tools, and hotel services experiencing year-on-year increases of 37.1%, 35.4%, and 20.7%, respectively [1]. - The report highlights a trend of destination selection becoming more value-driven and relaxed, with a close connection to entertainment and consumer culture [1]. - The domestic film industry is on an upward trajectory, with total box office revenue reaching 54.915 billion yuan in 2023, a year-on-year increase of 83.5% [1]. Summary by Sections Policy Impact - The report outlines eight major tasks proposed by the government to enhance the cultural and tourism sector, which include upgrading various facilities and promoting high-tech initiatives [1]. Market Performance - The cultural and tourism market is projected to grow beyond pre-pandemic levels, driven by a robust economy and increasing user engagement in travel-related applications [1]. User Engagement - Data from QuestMobile indicates substantial growth in user numbers for travel-related apps, with significant year-on-year increases across various sectors [1]. Film Industry Growth - The report notes a significant recovery in the film industry, with a notable increase in box office revenue and the number of cinema screens, indicating a positive market outlook [1]. Investment Recommendations - The report suggests focusing on key companies in the cultural and tourism sector, including Huayi Brothers, Hengdian Film, Bona Film, and Wanda Film, among others, as potential investment opportunities [1].