美容护理行业周报：618大促进行中，国货龙头势能强劲

Investment Rating - The industry investment rating is "Increase" (maintained) [6] Core Insights - The report highlights the strong performance of domestic brands such as Proya and Kefu Mei during the 618 shopping festival, indicating a continued trend of domestic brand growth [6] - On the Douyin platform, domestic brands ranked better than foreign brands, with 10 domestic and 10 foreign brands in the top 20 for beauty products on the first day of the 618 event [6] - The report notes that 14 brands saw an increase in GMV compared to the previous year, with Kefu Mei and Keli Jin achieving GMV of 50-75 million and 10-25 million respectively [6] - Proya and Caitang ranked first in skincare and makeup categories on Tmall during the first week of the 618 event, with domestic brands occupying six spots in the top 20 skincare brands [6] Summary by Sections Market Performance - The report indicates that the long-term penetration rate of medical beauty is expected to continue rising, with a focus on the strong sales performance of Kefu Mei and the ongoing development of medical beauty products by companies like Juzhi Biology and AestheFill [7] - The competition among brands is intensifying, with leading domestic brands expected to maintain their market leadership through a combination of brand strength, channel management, product quality, and operational efficiency [7] Key Companies to Watch - The report suggests monitoring domestic beauty leaders such as Proya, sunscreen leader Kesi Co., and companies like Furida, Marumi, and Beitaini, which are expected to show marginal improvements [7] - It also highlights opportunities in the infant and mosquito repellent sectors with companies like Runben [7]