中泰科技：AI终端落地加速，关注AI+OS投资机会

Investment Rating - The report maintains an "Overweight" investment rating for the industry [1] Core Insights - The trend of deploying large models on the edge is clear, leading to an expansion of the smart hardware market. The AI terminal's market share is expected to rise significantly, from 41% in 2023 to 79% by 2027 [11][12] - The AI smartphone market is accelerating, with major brands like Apple, Samsung, OPPO, and Huawei launching AI-enabled devices. The penetration rate of AI smartphones is projected to increase from 11% in 2024 to 43% by 2027 [21][23] - The AI PC market is also on the rise, with significant advancements in hardware and software capabilities. The penetration rate of AI PCs in China is expected to reach 54.7% in 2024 and 74.6% in 2025 [50] Summary by Sections 1. AI Deployment Trends and Smart Hardware Market Expansion - The deployment of large models on the edge offers advantages such as low latency, offline operation, and privacy protection. The smart hardware market is growing, with the market size in China expected to reach 15,033 billion yuan in 2024, up from 14,031 billion yuan in 2023 [11][12] 2. AI Smartphones: Operating System Innovations and Market Penetration - Apple is set to launch its AI smartphone with significant OS upgrades at the WWDC 2024, integrating ChatGPT technology to enhance Siri and related applications [13][15] - The market for AI smartphones is expected to see a surge, with a projected increase in shipments from 129 million units in 2024 to 538 million units in 2027 [21][23] 3. AI PCs: Optimizing User Experience and Commercialization - Major manufacturers are releasing AI PC plans, with Microsoft introducing the Copilot+ PC, which integrates advanced AI capabilities [36][39] - The AI PC market is anticipated to grow rapidly, with a projected penetration rate of 54.7% in China by 2024 and 18% of global PC shipments being AI PCs [50]