Industry Overview - The global AI marketing market was valued at approximately 16 billion by 2030 [6][10] - In 2023, the global AI sector raised $42.5 billion in funding, reflecting strong investor confidence in the AI marketing market's potential [6] - 73% of overseas enterprises are adopting AI technologies to enhance marketing efficiency, focusing on ROI-driven strategies [6][18] AI Technology in Marketing - AI technology has permeated all aspects of marketing, including creative content generation, ad placement management, budget allocation, and performance data analysis [6][14] - AI can reduce e-commerce product visual design costs by 50%, increase click-through rates by 35%, and lower cost-per-click by 45% [8] - AI-driven tools are expected to expand the scope of overseas marketing in sectors such as education, healthcare, elderly care, and short dramas [8] AI Marketing Applications - AI-generated content (AIGC) is revolutionizing marketing by enabling rapid content creation, reducing production cycles, and lowering costs associated with human actors and copyrights [46] - AI is facilitating the shift of user traffic towards video media, driven by AI's ability to provide personalized recommendations and meet user preferences for dynamic content [6] - AI is being used to create virtual IPs, enhance ad content reusability, and improve ad script generation efficiency [46] AI Marketing Ecosystem - The integration of AI and data is becoming a critical engine for growth in overseas industries, enabling precise market trend analysis and personalized marketing strategies [16] - Overseas marketing service providers are focusing on building ROI-driven AI marketing systems to help advertisers achieve precise supply-demand matching [19] - Companies like eclicktech are leveraging AI to optimize global operations, reduce costs, and enhance efficiency through intelligent multi-cloud management platforms [23][36] Future Trends and Challenges - The AI marketing industry faces challenges related to data privacy, security, and compliance, necessitating the establishment of global standards and cross-cultural intelligent auditing systems [49][50] - The future of AI marketing lies in the development of healthy, high-quality industry ecosystems, with collaborations between regulatory bodies, research institutions, and AI companies to ensure safe and efficient AI applications [52][54] - AI is expected to reshape industries such as e-commerce, entertainment, and cultural exports, with a focus on personalized experiences, data-driven decision-making, and global market expansion [39][47]
2024年AI营销白皮书
易点天下·2024-06-04 01:30