2024年中国便利店发展报告

Investment Rating - The report does not explicitly state an investment rating for the convenience store industry. Core Insights - The convenience store industry in China has shown robust growth, with sales reaching 424.8 billion yuan in 2023, marking a year-on-year growth of 10.8% and a compound annual growth rate of 17.4% over the past nine years [50][52][76]. - The total number of convenience stores in China surpassed 321,000, reflecting a 7.0% increase year-on-year [50][56]. - The report emphasizes the importance of understanding consumer behavior and adapting to their evolving needs through technology and innovative strategies [3][23]. Summary by Sections 1. Macroeconomic and Consumer Trends - In 2023, China's GDP exceeded 126 trillion yuan, achieving a growth rate of 5.2%, contributing significantly to global economic growth [8]. - The contribution of final consumption expenditure to economic growth reached 82.5%, a substantial increase from the previous year [8][11]. - The retail sales of consumer goods reached a historical high of 47.1 trillion yuan, growing by 7.2% compared to the previous year [11][19]. 2. Overview of the Convenience Store Industry - The global convenience store market reached $1,133.7 billion in 2023, with a growth of 11.7% compared to 2022 [23]. - China's convenience store penetration rate improved, with an average of 441 people served per store, up from 475 in 2022 [23]. - The industry is characterized by a shift towards community-based stores that meet essential consumer needs [50][80]. 3. Trends in the Convenience Store Industry - Convenience stores are increasingly adopting diversified strategies, including full-scenario, localization, differentiation, and health-oriented approaches [3][39]. - The report highlights the rise of private label products, which accounted for 4.0% of sales, and the growing importance of fresh food and coffee sales [50][67]. - The average daily revenue per store was 4,698 yuan, reflecting a 2.0% decline from 2022 due to increased competition and changing consumer spending patterns [50][59]. 4. About KPMG - KPMG has been consistently publishing in-depth research reports focusing on the convenience store industry, providing valuable insights for industry stakeholders [3][4].