传媒行业周观点：《黑神话：悟空》开启预购登顶Steam全球热销榜，6月15款进口游戏版号过审

Investment Rating - The industry investment rating is "stronger than the market," indicating an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [51]. Core Insights - The media industry (Shenwan) experienced a decline of 4.75% last week, ranking 26th in the market and underperforming the CSI 300 index [9][11]. - The game "Black Myth: Wukong" has topped the global sales chart on Steam after its pre-sale began on June 8, with a standard edition priced at 268 yuan and a deluxe edition at 328 yuan [35]. - In June, 15 imported game licenses were approved, including notable titles for mobile and PC platforms [35]. - The game "Ming Chao" achieved over 150 million yuan in net revenue within two weeks of its launch, topping sales charts in multiple regions [2]. - The average score for the minor protection mechanism in mobile games improved to 79.1, reflecting progress in protecting minors in gaming [2]. Summary by Sections 1. Media Industry Weekly Review - The media industry saw a cumulative decline of 17.98% year-to-date, significantly underperforming the CSI 300 index, which increased by 4.17% [11]. - The industry valuation (PE ratio) fell to 21.25X, below the six-year average of 26.52X, indicating a 19.86% drop [15]. - Trading volume increased, with a total turnover of 1,004.40 billion yuan last week, marking a 16.69% rise in average daily trading [17]. 2. Game Sector - Tencent's "Dungeon and Fighter" leads the sales chart, followed by "Honor of Kings" [25]. - The new game "Battlefield 1939" ranks first in iOS pre-orders, while "Zero Zone" leads in Android pre-orders [27]. 3. Film and Television Sector - The box office for the week was 40,820.45 million yuan, down 32.03% year-on-year [29]. - The top film was "I Don't Want to Be Friends with You," accounting for 16.1% of the box office [32]. 4. Investment Recommendations - The report suggests focusing on leading companies with strong game reserves and R&D capabilities, especially those actively developing mini-games [2][45]. - In the film sector, it is recommended to pay attention to leading cinema chains and production companies that focus on quality content [45]. - For AIGC applications, companies that have successfully implemented AIGC technologies should be monitored [46]. - In the virtual reality sector, companies developing VR content are recommended for investment [49].