3C设备行业跟踪分析：苹果入局AI，消费电子硬件迭代加速

Investment Rating - The industry investment rating is "Buy" [2] Core Viewpoints - Apple has launched AI products, increasing the penetration rate of AI in smartphones. According to Apple's official website, the Apple Intelligence system can be integrated into iPhone 15 Pro and above models, enhancing capabilities such as text processing, image creation, and information retrieval. Additionally, Apple announced a collaboration between Siri and ChatGPT, allowing users to access ChatGPT's responses for free through Siri. The integration of AI with smartphones continues to expand product functionalities, driving a wave of device upgrades [2][3] - The global penetration rate of AI smartphones is expected to reach 54% by 2028, according to Canalys data. AI is driving upgrades in consumer electronics hardware, with new trends emerging in batteries and buttons. AI voice recognition is changing traditional touch interactions, impacting buttons and screens, while AI algorithms and multi-camera integration are improving photo quality [2] - Consumer electronics inventory is stabilizing and new device sales are showing positive trends. In Q1 2024, global and Chinese smartphone sales reached 290 million and 60 million units, respectively, with year-on-year growth of 8% and 6%. Inventory levels in China's consumer electronics manufacturing sector are showing signs of recovery, with capital expenditure growth projected at 13%-14% [2] - New processes and products in terminals are accelerating iterations. Following BOE's 8.6 generation AMOLED line, Visionox signed an investment cooperation memorandum in May 2024 to invest 55 billion CNY in building an 8.6 generation AMOLED line. The penetration of OLED in smartphones, tablets, and PCs is accelerating [2] - Investment recommendations include companies involved in assembly and testing automation equipment, such as Saiteng Co., Ltd. and Bozhong Precision, as well as core component upgrades with companies like Lianxin Equipment and Chuangshiji [2][3]