2024年中国B2B行业研究报告

Industry Investment Rating - The report does not explicitly provide an investment rating for the B2B industry [1] Core Views - China is in a technological红利 window driven by AI, accelerating the integration of B2B with new AI applications, presenting new opportunities for industry growth [2] - The B2B market size reached 16.7 trillion yuan in 2023, with a projected growth rate of over 6% in the next 2-3 years [2] - B2B platforms are leveraging generative AI to address challenges in production, transaction, and supply chain, enhancing competitive barriers and capturing incremental market opportunities [3] - The industry is expected to focus on building "demand-understanding, product-understanding, and rapid-response" capabilities to seize opportunities in the era of technological transformation [4] Industry Development Opportunities - AI-driven digital transformation is accelerating, with generative AI applications in B2B fields rapidly expanding, validating the technology's value [2][14] - The digital transformation of small and medium-sized enterprises (SMEs) in industrial clusters is a key focus, offering significant strategic opportunities for B2B platforms [19] - The B2B market is expected to grow steadily, driven by policy support, economic recovery, and AI advancements, with a projected growth rate of over 6% in the next 2-3 years [2][34] B2B Platform Value Analysis - B2B platforms are using generative AI to optimize production efficiency, transaction matching, and supply chain management, enhancing overall competitiveness [3][40][52] - Platforms are focusing on improving marketing efficiency, transaction matching, and risk management through AI-driven solutions [44][47] - Generative AI is helping platforms optimize inventory management, improve delivery speed, and enhance access to industrial financial resources [52][53] Industry Trends - B2B platforms are expected to leverage AI to build "demand-understanding, product-understanding, and rapid-response" capabilities to capture new opportunities in the era of technological transformation [73] - The industry will focus on standardizing product quality and fostering clusters of SMEs with new productive forces to help industrial clusters gain competitive advantages [76][77] - The integration of AI with B2B business processes will accelerate, enabling platforms to quickly apply AI in specific business scenarios and support industrial upgrading [76]