TCL TECH.(SZ:000100) 虎嗅APP·2025-02-26 10:20Core Viewpoint - TCL has officially become the third Chinese brand to join the Olympic global partnership, emphasizing the alignment of its brand philosophy with the Olympic spirit of unity and excellence [3][4]. Group 1: Partnership and Brand Philosophy - The signing ceremony featured a unique performance by a special choir, highlighting TCL's commitment to social responsibility and community engagement [2][3]. - TCL's founder, Li Dongsheng, expressed the company's vision of using technology to empower sports and enhance the viewing experience for global audiences [3][4]. - The partnership signifies a new milestone for both TCL and the Olympic movement, focusing on innovation and shared values [3][4]. Group 2: Social Responsibility and Community Engagement - TCL's brand philosophy of "Dare to be Extraordinary" resonates with the Olympic spirit, emphasizing innovation and collective progress [4][6]. - The company has a history of integrating social responsibility into its business model, as seen in its various philanthropic initiatives [7][14]. - The collaboration with the Olympic movement reflects TCL's commitment to promoting peace, friendship, and respect through sports [7][15]. Group 3: Technological Empowerment - Technology is identified as a key driver for expanding the influence of the Olympic Games, with TCL's initiatives in clean energy and education exemplifying this [10][12]. - TCL's projects, such as the "TCL Photovoltaic Low-Carbon Campus," aim to provide sustainable energy solutions while fostering environmental education [10][12]. - The focus on youth development and education aligns with the Olympic Committee's efforts to engage younger generations in sports [11][12]. Group 4: Gender Equality and Inclusivity - TCL's initiatives, such as the "TCL for Her" project, aim to promote women's values and participation in sports, aligning with the Olympic movement's commitment to gender equality [12][15]. - The upcoming Paris Olympics will feature equal representation of male and female athletes, marking a significant milestone in sports history [11][12]. - TCL's approach to philanthropy emphasizes inclusivity and the empowerment of underrepresented groups, particularly women and youth [11][12].