狗血时尚圈，谁的前任又成了谁的现任｜2月潮汐Mail

Group 1 - Duolingo's marketing strategy involved a "revival challenge" for its mascot Duo, which successfully increased user engagement and learning activity during the campaign [5][6] - Cheetos launched a creative marketing campaign using "non-dominant hand" fonts to resonate with consumers' real-life scenarios [7] - Adidas introduced a high-end series called A-Type under Adidas Originals, featuring luxury materials and craftsmanship, with prices reaching up to $1,500 for certain items [8][10] Group 2 - Nike partnered with Kim Kardashian's Skims to create a new women's fitness brand, NikeSKIMS, focusing on body inclusivity and performance [12][13] - MUJI plans to open low-cost stores in China, selling essential goods at competitive prices, marking its first expansion of this concept outside Japan [16][17] - FamilyMart appointed designer Nigo as its creative director, aiming to enhance its brand image and product offerings through collaborations [21][22] Group 3 - Zara innovatively moved its fashion show to the streets of Shanghai, leveraging live streaming to engage consumers [25][26] - Coffee brand Kudi introduced a new business model by offering affordable meal options alongside coffee, appealing to office workers [29][30] - Apple launched the iPhone 16e, which received mixed reactions from consumers, indicating a potential disconnect between product offerings and market demand [33][34] Group 4 - Chinese director Huo Meng won the Silver Bear for Best Director at the Berlin International Film Festival for his film "The Place of Living," marking a significant achievement for Chinese cinema [37][38]