腾讯向内“动刀”，游戏再变阵

Core Viewpoint - Tencent Games is undergoing significant organizational restructuring within its Interactive Entertainment Group (IEG) to enhance operational efficiency and focus on vertical market segments, reflecting a strategic shift towards a more refined game development approach [2][3][5][7]. Group 1: Organizational Changes - Tencent IEG has announced the establishment of five new departments, including a distribution support center and various product departments focused on specific game genres [2]. - The restructuring involves streamlining the domestic distribution line, with the aim of improving cross-project collaboration through a flatter management structure [3][5]. - This marks the second major organizational change within IEG in 2025, indicating a commitment to continuous adaptation and improvement in response to market dynamics [8]. Group 2: Strategic Focus - The adjustments reflect Tencent's strategy to concentrate on "evergreen games," which are expected to maintain long-term revenue potential rather than pursuing short-term gains from less competitive projects [7][12]. - Tencent's internal communication emphasizes a shift from a focus on immediate profitability to exploring new opportunities and innovative game concepts [14][15]. - The company is increasingly recognizing the importance of content-driven strategies over traditional channel advantages, indicating a broader industry trend towards valuing creativity in game development [17][18]. Group 3: Market Performance - Tencent's games, such as "Honor of Kings" and "Peacekeeper Elite," continue to dominate the market, with "Honor of Kings" achieving over 100 million daily active users [9][13]. - The competitive landscape shows a widening revenue gap between Tencent and its main competitor, NetEase, highlighting Tencent's strong market position [13]. - The company's focus on long-term game sustainability is evident, with 19 titles classified as having high potential for longevity, including 7 in international markets [12].