XIAOMI(HK:01810) 招商电子·2025-03-01 12:21Core Viewpoint - The article highlights the launch of Xiaomi's high-end products, including the Xiaomi 15 Ultra smartphone and the Xiaomi SU7 Ultra car, emphasizing the company's strategy to penetrate the high-end market and enhance its product ecosystem [1][2][4]. Group 1: Smartphone - Xiaomi 15 Ultra - The Xiaomi 15 Ultra is positioned as a flagship in imaging technology, featuring a new 1-inch main camera and a 200MP super telephoto lens, with a starting price of 6499 yuan [1][5]. - The device boasts significant upgrades in night photography, display, performance cooling, battery life, and communication systems, aiming for a breakthrough in the 6K+ ultra-high-end market over the next five years [1][6]. - Xiaomi has established a strong presence in the 4-6K yuan price segment and aims to compete directly with Apple in terms of products, services, and ecosystem [1][4]. Group 2: Automotive - Xiaomi SU7 Ultra - The Xiaomi SU7 Ultra is priced at 529,900 yuan, targeting the luxury car market with a focus on performance, technology, and luxury features [2][17]. - The car has received 248,000 sales orders for 2024, with 135,000 units expected to be delivered, indicating strong market demand [2][17]. - It features a maximum power of 1548PS, advanced smart driving capabilities, and a luxurious interior, aiming to redefine standards in the automotive industry [2][18][20]. Group 3: IoT and Home Appliances - Xiaomi has launched multiple IoT products, including smart home appliances and laptops, focusing on high-end market penetration and AI integration [3][8]. - The new product line includes the Xiaomi Buds 5 Pro and various smart home devices, emphasizing performance upgrades and AI applications for seamless device interconnectivity [3][13][14]. - The company is committed to a comprehensive high-end strategy across all product categories, with the central air conditioning system marking its entry into the pre-installation market [3][16]. Group 4: Investment Outlook - Xiaomi is recognized as one of the top three global smartphone manufacturers and the largest AIoT smart hardware platform, with a positive outlook on its growth potential across various business segments [4][4]. - The company is expected to benefit from its high-end smartphone strategy, IoT business expansion, and robust internet services, with projections for revenue growth in the coming years [4][4].