热搜！“海米兄弟”火了

Core Viewpoint - The article highlights the recent social media buzz surrounding the interaction between Lei Jun, the founder of Xiaomi, and Zhou Yunjie, the CEO of Haier, during the National People's Congress, leading to the creation of the "Haimei Brothers" meme [1][2]. Group 1: Company Interaction and Public Response - Zhou Yunjie expressed amusement at the online attention and memes generated from his appearance with Lei Jun, acknowledging the creativity of netizens and welcoming their engagement with the Haier brand [2]. - Zhou mentioned plans to launch a new social media account for better interaction with the public, which was initially delayed due to his focus on responsibilities during the National People's Congress [2]. Group 2: Company Background and Achievements - Zhou Yunjie has a long history with Haier, having joined the company in 1988 and held various leadership roles, currently serving as the Chairman and CEO [3]. - Haier has maintained its position as the world's leading large home appliance brand for 16 consecutive years, with a market share exceeding that of its closest competitor by over 50% [4]. - The company emphasizes the importance of technological innovation as a key factor for global competitiveness and plans to continue developing content that resonates with younger audiences, including a sequel to the animated series "Haier Brothers" [4].