充电站被烧、展厅被枪击、车主被羞辱……对于特斯拉,马斯克越来越“有毒”
TeslaTesla(US:TSLA) 华尔街见闻·2025-03-09 12:39

Core Viewpoint - Tesla is facing an unprecedented public relations crisis, exacerbated by a series of violent incidents and growing skepticism from the capital markets regarding its future prospects and valuation [1][2][3]. Group 1: Public Relations Crisis - Since Elon Musk joined the Trump administration, Tesla has been at the center of controversy, with incidents such as arson at charging stations and shootings at showrooms [2][4][5]. - A report highlighted multiple violent events targeting Tesla facilities, including arson at charging stations and gunfire at showrooms, indicating a troubling trend of violence against the company [6][7][9][10]. - Protests against Musk's political stance have also emerged, both in the U.S. and Europe, reflecting a growing discontent that translates into actual violence against Tesla [11][13]. Group 2: Market Reaction and Valuation Concerns - Tesla's stock price has dropped over 30% this year, and nearly one-third since Trump took office, raising concerns about its valuation [3][15]. - Analysts from JPMorgan have significantly lowered Tesla's target stock price to $135, suggesting a valuation drop to around $400 billion, while UBS analysts express confusion over Tesla's valuation amidst risks in autonomous driving and robotics [2][16]. - Despite a current valuation of approximately $847 billion, analysts are questioning Tesla's market position, especially as expectations for its 2025 earnings have decreased by 70% since 2022 [15][16]. Group 3: Sales and Consumer Sentiment - In Germany, Tesla's sales plummeted by 76% in February, while overall electric vehicle registrations increased by 31%, indicating a shift in consumer preference potentially linked to Musk's political affiliations [14]. - In the U.S., consumer sentiment towards Tesla has significantly declined since Musk's acquisition of Twitter, with the percentage of new car buyers considering Tesla dropping from 22% to under 8% by the end of 2024 [14]. - In China, Tesla's sales fell by 49% year-on-year in February, marking the lowest level since August 2022, as political affiliations influence consumer choices [15]. Group 4: Future Prospects - Tesla plans to launch a more affordable model priced below $30,000 in the first half of 2025, which could be crucial for its future growth [17]. - The company is also set to introduce a paid, fully autonomous driving service in Austin, Texas, in June, although skepticism remains about the viability of its new business ventures [19].