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小米计划2025年在日本开5~10家“小米之家”
XIAOMIXIAOMI(HK:01810) 日经中文网·2025-03-14 02:46

Core Viewpoint - Xiaomi is expanding its presence in Japan by opening physical stores, aiming to introduce its smart home ecosystem and increase its market share in the country [1][3]. Group 1: Store Openings - Xiaomi announced the opening of two stores in Saitama Prefecture, with the first store set to open on March 22 at "Aeon Mall Urawa Misono" and the second on April 5 at "Aeon Mall Kawaguchi" [2]. - The total area of the two stores will be approximately 130 square meters and 100 square meters, respectively, with a target of attracting 10,000 to 20,000 customers per month [2]. Group 2: Product Offering and Strategy - The stores will feature over 160 products, including smartphones, smartwatches, TVs, and robotic vacuum cleaners, showcasing a smart home experience centered around smartphones [1][3]. - Xiaomi plans to open 5 to 10 stores in the Tokyo area by 2025 and is considering expanding its business across Japan [1][3]. Group 3: Market Position and Future Plans - According to MM Research Institute, Xiaomi's smartphone market share in Japan is projected to be 4.7% in 2024, ranking fifth [3]. - The company aims to shift its focus from online sales, primarily targeting young consumers, to attracting family users through physical stores, leveraging the success of its previous limited-time store in Shibuya [3].