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重估马斯克的价值
TeslaTesla(US:TSLA) 虎嗅APP·2025-03-22 13:59

Core Viewpoint - Short selling Tesla stock has become one of the most profitable trades, with the company's market value dropping from $1.54 trillion to $759.9 billion in just three months, resulting in hedge funds earning $16.2 billion from short positions while Elon Musk's net worth decreased by over $100 billion [1][2]. Group 1: Impact of Elon Musk - Elon Musk's actions and political involvement have negatively affected Tesla's brand value, leading to a reassessment of his worth to the company [2][3]. - Musk's recent behavior has transformed him from Tesla's "top salesman" to its largest liability, with significant backlash from the public and investors [2][4]. - Despite Musk's attempts to downplay the situation, the underlying issues stem from Tesla's diminishing unique advantages and the market's realization that high expectations have not been met [7][8]. Group 2: Market Performance and Valuation - Tesla's stock price remains overvalued with a P/E ratio exceeding 100, significantly higher than the average of 32 for tech giants and single digits for the automotive industry [3]. - Major financial institutions have downgraded Tesla's target stock price, with UBS setting it at $225, Guggenheim at $170, and JPMorgan at $120, indicating further potential declines [2][3]. Group 3: Sales and Market Trends - Tesla is experiencing its first sales decline in a decade, with a 5% year-over-year drop in new car sales in February and a market share in the new energy sector falling below 50% [5][6]. - In Europe, Tesla's registration numbers have plummeted, with a 76% drop in Germany and a 45% decline in France, exacerbated by the cessation of government subsidies under the Trump administration [5][9]. - The introduction of the Cybertruck has not met expectations, with production delays and quality issues leading to a projected annual sales volume of only 35,000 to 50,000 units, far below Musk's claims [11][12]. Group 4: Competitive Landscape - Traditional automakers like General Motors and Ford are maintaining strong sales, with GM's electric vehicle sales increasing by 50% and Ford also showing growth, while Tesla struggles [15][16]. - GM's electric vehicle market share has doubled to 12%, indicating a significant shift in the competitive landscape as established companies adapt to the electric vehicle market [16]. Group 5: Future Outlook - Tesla is at a crossroads, needing to carefully maintain its leadership in the electric vehicle market while addressing the negative impacts of Musk's recent actions [8]. - The company must innovate and restore its brand reputation to regain investor confidence and market value, as the current environment poses significant challenges [18].