Tesla(US:TSLA) Wind万得·2025-03-22 22:16Core Viewpoint - Tesla faces significant challenges in the European electric vehicle market, with a sharp decline in sales and increasing competition from local brands [1][3]. Group 1: Sales Performance - In the first two months of 2025, Tesla's electric vehicle sales in Europe plummeted by 45% year-on-year, selling only 25,852 units [3]. - The Model Y, despite being the best-selling model, saw a drastic sales drop of 53%, with only 14,773 units sold [2][3]. - The Model 3 experienced a 26% decline in sales, ranking sixth, while the high-end models, Model S and Model X, sold a mere 272 units combined [3]. - In contrast, traditional European automakers like Volkswagen and Renault saw significant growth, with Volkswagen's electric vehicle sales increasing by 182% in the same period [3]. Group 2: Strategic Adjustments - Tesla CEO Elon Musk indicated a strategic shift during an internal meeting, announcing plans to trial production of 5,000 humanoid robots (Optimus) in 2025, aiming for a production capacity of 50,000 units by 2026 [5]. - Musk emphasized that the cost per unit could be reduced to $20,000-$30,000, which is lower than the base price of the Model 3 [5]. - He urged employees not to sell their stocks, highlighting the long-term value of the company despite current market fluctuations [5]. Group 3: Analyst Outlook - Morgan Stanley and UBS have recently downgraded their ratings for Tesla, warning that the company's first-quarter delivery volume may fall to between 355,000 and 367,000 units, representing a potential year-on-year decline of up to 26% [6]. - Analysts cited "demand weakness, intensified competition, and the fading of policy incentives" as key pressures on Tesla [6]. - The consensus forecast for Tesla's Q1 delivery volume is 421,000 units, which is 13% higher than institutional predictions, indicating a risk of significant downward adjustments [6].