【金山办公（688111.SH）】WPS 365增长强劲，AI 产品持续迭代——2024年年报点评（刘凯/白玥）

Summary of Key Points Core Viewpoint - The company reported a strong financial performance for 2024, with significant growth in revenue and net profit, driven by the expansion of its WPS personal business and the introduction of WPS 365 as a new growth engine [1][2]. Group 1: Financial Performance - In 2024, the company achieved a revenue of 5.121 billion yuan, representing a year-on-year growth of 12% [1] - The net profit attributable to shareholders reached 1.645 billion yuan, marking a 25% increase compared to the previous year [1] - For Q4 alone, the revenue was 1.494 billion yuan, up 16% year-on-year, while the net profit for the same period was 605 million yuan, showing a remarkable growth of 43% [1] Group 2: Business Segments - The WPS personal business generated revenue of 3.283 billion yuan in 2024, reflecting an 18% year-on-year increase [2] - The global monthly active devices for WPS Office reached 632 million, a growth of 6.22%, with the PC version at 291 million (up 9.81%) and the mobile version at 341 million (up 3.33%) [2] - The number of annual paid personal users in China reached 41.7 million, increasing by 17.49%, while overseas paid users totaled 1.74 million [2] - WPS 365 revenue surged to 437 million yuan, a significant increase of 149%, with notable clients including major corporations [2] - Revenue from WPS software decreased by 8.56% to 1.268 billion yuan, indicating a shift towards WPS 365 services [2] - Other business revenue fell by 37.17% to 132 million yuan [2] Group 3: Innovation and R&D - The company focused on enhancing its strategic product, WPS AI, which now has nearly 20 million monthly active users [3] - The total number of documents uploaded to the cloud by personal users exceeded 260 billion, showcasing increased user engagement [3] - WPS AI for enterprise clients was upgraded to integrate document management, collaboration, and AI capabilities, facilitating efficient organizational collaboration [3] - The company invested 1.696 billion yuan in R&D, a 15.16% increase, with R&D expenses accounting for approximately 33% of total revenue [3] - The workforce in R&D grew to 3,473 employees, representing a 12.50% increase and about 67% of the total staff [3]