Apple(US:AAPL) 证券时报·2025-03-22 14:06Core Viewpoint - Apple's CEO Tim Cook has made multiple visits to China in 2024, emphasizing the importance of Chinese partners for Apple's success, despite declining sales in the region [3][4]. Group 1: Tim Cook's Visits - Tim Cook visited Beijing three times in 2024, with his latest appearance on November 25 at the China International Supply Chain Promotion Expo, where he acknowledged the contributions of Chinese partners to Apple's achievements [3]. - On October 22, Cook visited a farm in Beijing, and on October 25, he met with China's Minister of Commerce, Wang Wentao, expressing Apple's commitment to long-term development in China and increased investment in supply chain and R&D [3]. - Cook was also present at the opening of Apple's largest flagship store in China, located in Shanghai, which reportedly cost over 83.4 million yuan [3]. Group 2: Sales Performance in China - Despite Cook's frequent visits, Apple's sales in China are declining. In the fourth quarter of 2024, Apple's net sales in the Greater China region were $18.51 billion, a year-on-year decrease of 11%, making it the only market where Apple experienced a revenue decline [4][5]. - According to Canalys, Apple's shipment volume in China for 2024 was 42.9 million units, reflecting a significant year-on-year decline of 17%, with Huawei surpassing Apple in annual sales in the region [5].