传再投千亿元加码商家扶持，拼多多高质量发展战略再升级

Core Viewpoint - Pinduoduo plans to invest 100 billion yuan to support small and medium-sized merchants, aiming to create a win-win e-commerce ecosystem for merchants, users, and the platform [1][2]. Group 1: Investment and Support Initiatives - Since April 2023, under the leadership of Zhao Jiazhen, Pinduoduo has focused on high-quality development strategies, launching initiatives like "100 Billion Reduction," "E-commerce Westward," and "New Quality Merchant Support Plan" [2]. - The "100 Billion Reduction" initiative has already helped over 10 million merchants improve efficiency, with the promotion service fee refund alone saving merchants tens of billions annually [2][7]. - The "E-commerce Westward" initiative has led to double-digit growth in order volume in western regions, providing nearly 100 million consumers in remote areas with comprehensive free shipping [2][11]. - The "New Quality Merchant Support Plan" aims to assist innovative merchants and industries, with an initial investment of 10 billion yuan in subsidies and 20 billion yuan in traffic resources [13]. Group 2: Specific Benefits to Merchants - Merchants have reported significant cost savings due to the "100 Billion Reduction" initiative, with some saving tens of thousands of yuan monthly through reduced service fees [6][7]. - The logistics cost reduction for remote areas has allowed merchants to access new markets, with some reporting a drastic decrease in shipping costs [11]. - The support for new quality supply has enabled merchants to meet consumer demands more effectively, with notable sales increases during promotional events [14]. Group 3: Merchant Rights and Protection - Pinduoduo established the "Merchant Rights Protection Committee" to enhance the operating environment for merchants, introducing measures like "Abnormal Order Warning" and "Low Price Risk Warning" [16][17]. - The committee's initiatives aim to protect merchant profits and encourage innovation, moving away from price competition towards quality improvement [17].