HAIER SMART HOME(SH:600690) 证券时报·2025-03-28 03:59Core Viewpoint - Haier Smart Home reported a revenue of 285.98 billion yuan for 2024, marking a year-on-year growth of 4.29%, and a net profit of 18.74 billion yuan, reflecting a 12.92% increase [2][4]. Financial Performance - The company achieved a net profit of 18.74 billion yuan, with a year-on-year growth of 12.92% [4]. - The basic earnings per share were reported at 2.02 yuan [2]. - The gross profit margin reached 27.8%, an increase of 0.3 percentage points year-on-year [5]. Revenue Growth Drivers - Revenue growth was attributed to leveraging the old-for-new policy, high-end product advantages, and significant domestic revenue growth exceeding 10% in Q4, with Casarte's revenue increasing over 30% [5]. - In overseas markets, Haier Smart Home expanded its share, particularly in emerging markets like Southeast Asia, South Asia, and the Middle East and Africa, achieving a global revenue growth of 15% [5]. Dividend and Share Buyback Plans - The company proposed a cash dividend of 9.65 yuan per 10 shares, totaling approximately 8.997 billion yuan, which represents 48.01% of the net profit attributable to shareholders [6][7]. - A share buyback plan was announced, with an amount ranging from 1 billion to 2 billion yuan, aimed at employee stock ownership plans, with a maximum buyback price of 40 yuan per share [8][9]. Investment Projects - Haier Smart Home plans to invest approximately 1.784 billion yuan in a new project to produce 3 million washing machines annually, targeting both the Chinese and overseas markets [9].