XIAOMI(HK:01810) 36氪·2025-04-02 10:17Core Viewpoint - The article discusses a serious traffic accident involving a Xiaomi SU7 vehicle, highlighting the implications for the automotive industry regarding smart driving technology and safety concerns [4][9]. Summary by Sections Accident Details - On March 29, a Xiaomi SU7 crashed into a concrete barrier in Tongling, Anhui, resulting in the deaths of three occupants [4]. - The vehicle was operating in NOA (Navigation on Autopilot) mode at a speed of 116 km/h when the accident occurred [5]. - The driver took control of the vehicle one second after receiving a warning about an obstacle, but a collision happened within three seconds [5][14]. Vehicle Performance and Market Impact - The Xiaomi SU7 has sold 186,000 units in its first year, indicating strong market demand and consumer trust in the brand [7]. - Xiaomi's founder, Lei Jun, has become a prominent figure in the automotive sector, contributing to the vehicle's popularity [7]. Smart Driving Technology - The accident raises concerns about the capabilities of smart driving systems, particularly in complex road conditions [22]. - The SU7's smart driving system is described as entry-level, relying on a combination of radar and cameras without LIDAR, which may limit its effectiveness in detecting obstacles [25]. - Industry experts note that the system's response time and obstacle detection capabilities are insufficient for high-speed scenarios [26][31]. Safety and Regulatory Considerations - The article emphasizes the need for car manufacturers to ensure that smart driving technologies are adequately tested and capable of handling real-world conditions [42]. - There is a call for greater transparency from automakers regarding the limitations of their smart driving systems to prevent over-reliance by consumers [42]. Consumer Awareness and Behavior - The article highlights a disconnect between consumer perceptions of smart driving safety and the actual capabilities of the technology [39]. - Users often underestimate the risks associated with relying on smart driving features, as evidenced by the accident involving the SU7 [40]. Industry Trends - The push for smart driving technology is part of a broader trend in the automotive industry, with many companies racing to enhance their offerings [36]. - However, the article warns that aggressive marketing and competition may lead to safety oversights and quality issues [42].