2024，茅台日赚3.28亿

Core Viewpoint - Guizhou Moutai has demonstrated resilience in a challenging industry environment, achieving significant revenue and profit growth through strategic product and channel optimization, as well as a strong commitment to shareholder value [2][5][28]. Group 1: Financial Performance - In 2024, Guizhou Moutai reported total revenue of approximately 174.1 billion yuan, with a net profit of about 86.2 billion yuan, both reflecting over 15% growth year-on-year [2][5]. - The revenue from Moutai liquor reached 145.9 billion yuan, while series liquor generated 24.7 billion yuan, indicating successful product matrix optimization [6][7]. Group 2: Strategic Initiatives - The company has implemented a "product-channel-user" strategy, focusing on "product-price matching" and "big single product" strategies to enhance market competitiveness [6][10]. - Guizhou Moutai has conducted extensive market research, engaging with over 1,700 channel partners to strengthen its distribution network [10]. Group 3: Shareholder Value - The company plans to distribute a total cash dividend of 34.7 billion yuan in 2024, representing 40.21% of its net profit, with a commitment to maintain a dividend payout ratio of over 75% in the coming years [12][15]. - Guizhou Moutai has initiated a share buyback program, marking a significant shift in its capital management strategy, aimed at enhancing shareholder value [16][18]. Group 4: Global Expansion - Guizhou Moutai's international sales reached approximately 5.2 billion yuan in 2024, marking a 19.27% increase from the previous year, reflecting its commitment to global market penetration [22][23]. - The company has engaged in numerous overseas promotional activities, establishing a network of 104 global distributors and 44 exclusive stores [26][27]. Group 5: Industry Context - The Chinese liquor industry is facing challenges such as high inventory levels and increased competition, yet Guizhou Moutai has managed to thrive amidst these conditions [5][28]. - The company aims to position itself among the top five global food and beverage companies by 2035, indicating its long-term vision for international growth [27].