老板当网红，本质上是一场豪赌

Core Viewpoint - The article discusses the negative impact of a recent traffic accident involving Xiaomi's car, which has led to a significant decline in Xiaomi's stock price and market value, highlighting the risks associated with the deep personal branding of its founder, Lei Jun [3][32][43]. Group 1: Incident and Public Reaction - A traffic accident involving Xiaomi's SU7 has resulted in a market value loss of over 120 billion HKD in recent days [3]. - The public's reaction to Lei Jun's delayed response to the incident has been mixed, with some praising his honesty while others express disappointment in his silence [9][11]. - The incident has sparked discussions about the dangers of excessive reliance on personal branding in corporate strategy, as seen in the backlash against Lei Jun [13][31]. Group 2: Branding Strategy and Its Risks - Xiaomi's branding strategy has heavily relied on Lei Jun's personal image, which has become a core asset for the company [15][30]. - The "Participation Three-Three Rule" developed by Xiaomi emphasizes creating popular products, engaging fans, and leveraging social media for marketing [16]. - While this strategy has led to significant marketing savings and brand loyalty, it also exposes the company to high risks, particularly when the founder's image is called into question [31][43]. Group 3: Comparison with Other Companies - The article draws parallels between Xiaomi's situation and past incidents involving other companies like Tesla, where founder Elon Musk faced similar public scrutiny following accidents [39][40]. - Both Lei Jun and Musk have utilized dramatic narratives and personal branding to engage consumers, but this approach can lead to severe backlash when trust is broken [41][43]. Group 4: Lessons and Future Implications - The backlash against Lei Jun serves as a warning for companies to reduce dependency on personal branding and focus on building institutional resilience [43]. - The article suggests that as public trust in personal brands can be fragile, companies should prioritize product safety and corporate governance to maintain long-term value [43].